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In California Bulletin #104,
I dive into four SEO-optimized strategies for tech, wellness, and finance entrepreneurs, covering website speed hacks, authentic CTAs, smart follow-ups, and trust-building tactics.
Plus, I share a quick take on California’s $3 billion high-speed rail boost, set to transform business connections by 2025.
If you prefer not to listen to the podcast, you can read the notes below — but before that...
🚨 Get Featured in Our June 10 Podcast + Business Spotlight
We’re opening up 3 exclusive spots for small businesses to be featured in our June 10 newsletter + podcast drop.
For just $150, you’ll get:
✅ A shoutout on our podcast
✅ A 100-word spotlight in our newsletter
✅ Distribution across two of California’s top-performing business publications
Previous editions have featured names like Google, Monday.com, and Squarespace.
This time, your brand could be next.
Only 3 spots. No waitlist. First come, first featured.
What’s Covered in This Episode:
Tech, IT, and Consulting Founders: Make Your Site Feel 10x Faster
Use “pre-loaded visuals” above the fold with a static JPG hosted on Notion or Carrd, featuring clickable CTAs. Auto-redirect to your main site after 1.5 seconds to reduce bounce rates while maintaining functionality, even if JavaScript is blocked.
Add a “Shadow Audit” link to engage visitors with a competitor site teardown.
Wellness Coaches, Agencies, and Solo Creators: Frame Booking as a Favor
Replace “Book a Free Call” with “Let Me Use Your Story to Improve This Offer (Free Call)” to make visitors feel valued, not sold to.
Pair with a text blurb like, “You don’t need to sign up. Just share how this problem shows up for you,” for low-pressure, high-engagement CTAs.
Service Providers: The “No-Copy” Auto-Follow-Up
Turn your calendar into a CRM with a “Lead Reminder Bot” that auto-books a 5-minute nudge event linking to form answers, enabling fast, personal follow-ups like, “Hey [Name], are you still dealing with [problem]?”
Finance, Legal, and Tax Pros: Build Trust Instantly
Add a “Day One” policy banner at the top of your site: “We’ve never lost a file. We’ve never leaked data. And we never chase.”
Include a checklist next to CTAs: encrypted files, no shared inboxes, and a 24-hour response guarantee to signal credibility and boost SEO through longer dwell times.
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